Amazon consulting you can measure

    Manchu Consulting is a Copenhagen-based Amazon consultancy, founded in 2021 by Magnus Mailand Nielsen. We help brands sell and advertise on Amazon across Europe and the US, using data to deliver results you can measure.

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    Manchu ApS provides consulting and operational services to brands and sellers on Amazon — cataloguing, advertising, FBA logistics and data-driven optimisation across EU and US marketplaces.

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    Measurable results

    Concrete results from real Amazon accounts.

    Anonymised cases from real engagements. The brand names are hidden, but the numbers are real.

    See all case studies →

    Fulfilment & webshop · Nordic consumer brand

    1 day

    Delivery in the US

    The webshop now delivers next day across the US — from the other side of the Atlantic.

    • 36 · States in the first 8 weeks
    • 2 → 1 · US fulfilment setups
    Read the full case →

    Advertising · Nordic consumer brand

    May
    sep

    32% → 17%

    TACoS, May → September

    TACoS from 32% to 17% in four months — with the same revenue.

    • +2% · Revenue, May → September
    • 540 · Fixed campaign slots
    Read the full case →

    International expansion · Nordic premium brand

    2 → 9

    Marketplaces with sales

    From 2 to 9 marketplaces — and US TACoS from 41% to 6%.

    • +84% · Revenue, Jan–Sep YoY
    • 41% → 6% · US TACoS, Jan → Sep
    Read the full case →

    Brand names are anonymised. Every number comes from the client's own Amazon data.

    Services

    Four areas. One point of contact.

    Four focused service areas — each with clear deliverables, measurable outcomes and a proven process.

    01

    Market Access & Global Scaling

    We mature your business to compete internationally — from structured brand strategy to cross-border infrastructure.

    • Entry analysis and market validation
    • Legal and regulatory setup (VAT, EPR, Brand Registry)
    • International account structure and expansion
    • Long-term scaling roadmaps

    02

    Amazon Marketplace Optimisation

    Full-stack optimisation of your Amazon presence — listings, advertising, logistics, and ongoing performance reporting.

    • Cataloguing: product listings, variations and SEO
    • Advertising: PPC, Sponsored Brands, Sponsored Display and Video Ads
    • FBA logistics and inventory management
    • Monthly performance reporting

    03

    A+ Content & Brand Stores

    Premium A+ Content and multi-page Brand Stores — built on module logic that converts, not generic templates.

    • A+ module strategy: premium A+, standard A+, comparison charts
    • Brand Story modules and benefit-led copywriting
    • Image briefs, sourcing and on-ASIN deployment
    • Brand Stores: multi-page design + Sponsored Brands integration
    • Mobile-first layout and cross-locale rollouts
    • Rejection-fix when Amazon declines a module

    04

    Data & AI-Driven Growth

    Proprietary machine learning models that translate cross-platform marketplace data into concrete, measurable growth decisions.

    • Price elasticity and conversion modelling
    • Keyword ranking velocity and search volume
    • Ad placement efficiency across channels
    • Custom dashboards and automation

    Keyword Ranking Velocity

    We identify keywords gaining momentum before they get expensive.

    Price Elasticity Curves

    What price maximizes margin-adjusted conversion? We model it.

    Ad Placement Efficiency

    We distinguish between placements that create branded search volume and those that convert directly.

    How we work

    We left the big agencies because we believed the best work is created in close relationships — not in pipeline meetings. At Manchu Consulting, you work directly with us. You get access to the same data, the same analyses, and the same recommendations as our own strategic thinking.

    1. 01

      Open Knowledge

      We share our frameworks, analyses, and mistakes openly. Trust is built by giving first.

    2. 02

      Personal Contact

      You talk to the person doing the work. Always. No account managers in between.

    3. 03

      Data Over Gut Feeling

      All recommendations are rooted in Amazon's own data and our machine learning models.

    Let's Talk About What's Next.

    Whether you are ready to take the leap or need additional information, reach out to us!

    contact@manchuconsulting.com

    Manchu ApS · CVR DK42942588
    Strandboulevarden 162, 4. tv., 2100 København Ø, Danmark